It is no secret that young people are key when it comes to sustainable development. Not only because they will lead our society in the future, but because they possess crucial characteristics for sustainable development – creativity, hope, and knowledge. Our young generation is the most well educated in history, but are also facing great unemployment numbers. We need to change business as usual towards a new way of thinking. We must invest in young people to build the right competence and self-esteem required to face the complex challenges of our time.