Kristine A. Wong asks today in a piece in the Guardian’s Sustainable Business section whether happiness can become the next big business metric.

“In certain academic and human development circles, the stock in happiness has been rising. So much, in fact, that in the last two years, the United Nations Sustainable Development Solutions Network (run by UN Millennium Development goals guru and Columbia University economist Jeffrey Sachs) has published the “World Happiness Report,” researchers’ attempts to measure happiness in 150 countries around the world.”

Wong describes how this increased interest in happiness raises a question: “As more thought leaders pay attention to happiness, should companies also consider happiness as one measure of their social impact?” Her article quotes Mark Williamson, founder and director of the London-based Action for Happiness Project “All businesses should care about happiness. The happiness of a company’s people is vital to their business success.”

Read the full article here